Case Study - Norwood Real Estate Website SEO & Performance Redesign

Context: modernising the digital presence of a long-established Swiss real estate company

Founded in 1967, Norwood SA is a recognised player in real estate development in French-speaking Switzerland. The company designs and manages a wide range of property projects, building on decades of experience.

Over time, its website no longer reflected the quality of its projects or the company’s positioning. The objective of the redesign was to deliver a more modern digital presence, capable of showcasing Norwood’s expertise while meeting current standards in performance, clarity and online visibility.

A reliable technical foundation built to last

The website redesign is based on a robust and proven technical architecture. The choice of the Roots ecosystem (Sage, Trellis, Bedrock) provides a stable, maintainable and scalable foundation suited to a professional production environment.

The infrastructure relies on Nginx and PHP-FPM, with Redis used for application-level caching to ensure fast load times and high stability. Deployments are fully automated through CI/CD pipelines, enabling reliable and controlled releases without service interruption.

This technical foundation ensures the website performs well today and is ready to evolve over time.

An SEO and performance-first approach from day one

SEO and web performance best practices were integrated from the very beginning of the project. The work focused on a clear page structure, clean HTML markup, disciplined content management and careful optimisation of loading times.

Both the technical architecture and the front-end were optimised to achieve high Core Web Vitals scores, delivering a fast, visually stable and responsive website across desktop and mobile devices.

Result: a clear, high-performance website focused on business goals

The redesign has provided Norwood SA with a modern, fast and well-structured website that aligns with the company’s positioning and long-term ambitions. The new site offers a smooth browsing experience, presents projects clearly and establishes a solid foundation for sustainable online visibility.

Beyond the technical aspects, the website has become a reliable communication and credibility tool, supporting Norwood’s commercial objectives and long-term development.